How can you actually use your story to drive the success of your business? (5 of 5)

The idea of telling your story can come with a lot of preconceptions. Perhaps you’re picturing a colossal pile of papers, notes and scribbles that make up your ...continue reading

Character drives story. Character drives your business. (4 of 5)

There’s a common misconception that ‘the plot’ is what constitutes a story, and makes it work. And to be fair, in certain films and books this is absolutely the ...continue reading

Are you an Audience Reflector? (3 of 5)

Newsflash: not all businesses are created equal.
There’s an astonishing number of businesses out there doing all kinds of things, from the mundane to the outrageous. Never in a ...continue reading

Beware of the Hero Trap! (2 of 5)

As a business owner, I bet you’re forever worrying about how you come across online.   At the absolute heart of that whole stress-pot is the idea of messaging, ...continue reading

Why should you care about your own story? (1 of 5)

You know the bit in that (pretty dreadful) third Matrix film where Agent Smith and Neo are fighting it out relentlessly for about 30 minutes? After an increasingly ...continue reading

Worried the videos you’re putting out are too long?

A lot of people worry that when they're making video content like this, that what they're doing is too long.And I completely understand that because of one word. ...continue reading

Top 3 reasons to make regular video content using your smartphone

A lot of people worry that when they're making video content like this, that what they're doing is too long.And I completely understand that because of one word. ...continue reading

Sick of having to script your social videos? Me too…

Some people think that their social videos have to be perfectly scripted before they put them out there. They've got to be written, drafted, rewritten, redrafted. Leave it ...continue reading

What is the Content Captain App?

​Content Captain is an app that helps purpose driven business owners spark an emotional connection with their true audience using strategic selfie videos. So you can say goodbye ...continue reading

Our proudest moment to date…

As a business, a proud moment for us recently is that over the weekend we've had three people pay us real genuine cash money to use this version ...continue reading